He has been making things ever since, including the most sought-after gadgets on the planet. “From the earliest days I can remember, I loved drawing and making things.” “If I spent time determining what I wanted to make and developing the idea with drawings,” Ive recalls, “he would give me some of his time, and together we would go into the university workshops and complete it.” Over the years they built furniture, a go-cart and parts for a treehouse, working in wood and a variety of metals. “Unless we understand a certain material - metal or resin and plastic - understanding the processes that turn it from ore, for example – we can never develop and define form that’s appropriate.When Jony Ive was a boy, his father, a college professor of design and technology and a silversmith, presented him with an unusual Christmas present-an agreement. One of the reasons Ive sounds so good in his commercials is that he really knows what he’s talking about. He is also deeply philosophical about materials and manufacturing. Gimmicks have a very short life, while solutions are more timeless. The challenge comes in implementing radically different solutions in order to create something better. It’s true that making a product different can be done with incredible ease. “We won’t be different for different’s sake. That is, designers should strive to be different in order to improve, not just to stand out. While this is an extremely important vision to have when trying to foster innovation, Ive demonstrates that each point of difference should be intentional. One of Apple’s most famous slogans was “Think Different”. If something is not good enough, stop doing it.” In his work, Ive strives to be different, but also better. 80% of the stuff in the studio is not going to work. “We shouldn’t be afraid to fail – if we are not failing we are not pushing. “There are 9 rejected ideas for every idea that works.” He notes that if you’re not failing, you’re not trying. Ive regularly rejects ideas throughout the design process so that he can find the best idea. It’s going to help you design better products and have a better understanding of how they feel in the real world. So take it from the master himself: one of the most crucial skills to develop as a designer is the ability to physically make things. “CAD software can make a bad design look palatable! … People who are great at designing and making have a great advantage.” This tactile experience just isn’t available digitally. One of the most undervalued components of a product’s aesthetic and ergonomic function is the way it feels in your hands. But digital designs and renders can only give you a feel for a design to a certain extent. It’s not just that it’s cheaper to design things on the computer than in the real world it’s also much easier and faster. The ‘digital trap’ of design is very easy to slip into, especially in our increasingly digital age. Many designers “don’t know how to make stuff, because workshops in design schools are expensive and computers are cheaper”. A high value is placed on physically building prototypes. In this article, we explore some of his design philosophies and practices that have helped shape the most iconic technology products of our age. There is certainly a lot to be learned from Ive and the way that he does design. He was just kind of on a roll at the moment, after the release of the new iPad Pro and Mac Pro. Actually, his move wasn’t really that surprising, as people have been speculating he’s been going to leave for years. However, earlier today, it was reported that Ive would be moving on from Apple in a surprise move that caused the company to shed billions in market value. The designer has spent years working for Apple, some of his most notable designs including the iPhone and iMac. You’ve probably heard his silky voiceovers during Apple’s minimal product commercials. Sir Jonathan Ive is one of the world’s most well-known and critically-acclaimed industrial designers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |